The consumer viewpoint

About this book

"The Consumer Viewpoint" by Mildred Maddocks delves into the intricate dynamics between manufacturers of household appliances and their primary users—women. This insightful publication, penned during the early to mid-20th century, sheds light on the crucial phases of manufacturing and selling household devices. Maddocks' document not only highlights the evolving role of women in consumer decision-making but also underscores the impact of technological advancements on daily life. Ideal for students of gender studies and history enthusiasts, this work offers a unique perspective on the intersection of gender, technology, and consumer culture. Gain valuable insights into the historical evolution of household dynamics through Maddocks' astute observations and analysis.