It pays to advertise

About this book

In the early 20th century, the burgeoning advertising industry began to reshape consumer culture, highlighting the power of promotion. "It Pays to Advertise: A Farcical Fact in Three Acts" by Roi Cooper Megrue and Walter Hackett explores this transformation through the comedic lens of Rodney Martin, heir to a soap fortune. As he navigates the absurdities of marketing and business, the play cleverly critiques the notion that success is solely tied to wealth and influence. With its sharp wit and engaging dialogue, this work serves as a mirror to the era's commercial ambitions. Ideal for students, civic activists, and historians, this play offers a humorous yet insightful examination of capitalism’s quirks and the relentless pursuit of profit.

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