Crystallizing Public Opinion
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Language: EnglishPublished:
Authors:
- Bernays, Edward L.
1891 - 1995
About this book
In an era marked by rapid industrialization and the emergence of mass media, "Crystallizing Public Opinion" by Edward L. Bernays offers a groundbreaking exploration of public relations. This seminal work delves into the intricate dynamics of shaping societal beliefs, highlighting the critical role of communication strategies and the influence of opinion leaders. Bernays articulates the concept of "engineering consent," emphasizing the power of persuasion in molding public perception. Ideal for students, civic activists, and historians, this document reveals the mechanisms behind public opinion's formation and its implications for democracy. Discover how Bernays' insights remain relevant today, illuminating the ongoing dialogue about the ethics and responsibilities of those who shape our collective consciousness.
