Selling Latin America: A Problem in International Salesmanship. What to Sell and How to Sell It

About this book

In a period marked by burgeoning international trade and shifting geopolitical landscapes, "Selling Latin America: A Problem in International Salesmanship" by William E. Aughinbaugh delves into the complexities of marketing goods across diverse Latin American markets. This insightful work emphasizes the importance of understanding local customs and cultural nuances, alongside the strategic use of persuasive sales techniques. Aughinbaugh's analysis reveals the critical role of establishing trust and fostering relationships, while also addressing the unique challenges posed by varying economic conditions. Ideal for students, civic activists, and historians, this document serves as a vital resource for anyone interested in the intricacies of international commerce and the dynamic potential of Latin American markets.