The Psychology of Salesmanship
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Language: EnglishPublished:
Authors:
- Atkinson, William Walker
1862 - 1932
About this book
In an era marked by rapid industrial growth and shifting consumer behaviors, "The Psychology of Salesmanship" by William Walker Atkinson delves into the intricate dynamics of persuasion and influence in commerce. This seminal work examines the psychological principles that drive effective sales techniques, highlighting the critical roles of empathy and emotional intelligence in establishing trust with potential buyers. Atkinson's insights into the subconscious motivations of consumers offer invaluable strategies for sales professionals seeking to enhance their effectiveness. Ideal for students of marketing, civic activists, and historians alike, this publication serves as a foundational text that illuminates the evolving landscape of salesmanship. Discover how understanding human psychology can transform the art of selling into a science.
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